Use press releases as a search engine optimisation tactic.

Search engine optimisation relies, as you may know, on popularity and visibility. In fact, to promote a product or a business it is important spread the word by any regular means. Press release is among those that a lot of online marketing professionals don’t use the full potential of this tactic. 

Depending on the sites where you post your press release, you can get a backlink towards your website which is an excellent way to improve your rankings without having to spend a penny and will spread your press release in various other websites to reach the widest audience. In fact, it is working a little bit like article submissions. It needs to be done the right way if you want to be successful, the content submitted in this press release should emphasise on your product and on the know-how you want to bring to your targeted market.  The more useful and truthful you seem the more convincing you will be and the more potential clients will be converted to sales.

The value of social bookmarking

Social bookmarking is seen by many as a must to achieve good results in search engines. One of the reason why people are keen to use bookmarking is that they can share their favorite websites and discover new websites from other users. In terms of online marketing this process is really helpful to get traffic to a website and bring reputation. Depending on the hit counter, it is possible to tell how popular the website is among the users. The more your website is bookmarked the better it seems to be viewed by search engines. 

So as an internet marketing professional, you can definitely use this tools to promote your website and  your product for free. On top of this opportunity, you could get a good reputation regarding search engines and attract new visitors. If you provide useful and quality content, users will keep sharing your website and you will get good ranking in search engines with a good reputation.

New Google algorythm update changes

If you are new to the SEO field you might consider looking at the industry leading news, because Google, the most important source of traffic has pull out a new algorithm on February 23rd that is a major and important change in a way that people who use to scrap content or post useless low quality content are on Google's target.

Well, we already knew that Google likes fresh, unique and useful content to index but some people was trying to trick using free content and making kind of a soup that looks like fresh content and it was working. But now, with this new update, Google clearly shows that they only want that now so if you want to get good search engine ranking positions, you will need to focus on the quality of your content.

This new changes will be very important because now Google make sure that even a little blogger like me get some traffic if he provides good quality content.

So now the main lesson to remember from that is : HARD WORK IS PAYING SO WRITE GOOD QUALITY CONTENT AND MORE THAN EVER YOU 'LL GET REWARDED.

Use Social bookmarking as a technique

Most online marketing companies or professionals are now using social bookmarking as a technique to spread awareness of the business website, blogs, or articles to get more visitors by sharing your information thru that media. For a SEO purpose social bookmarking is valuable link building technique which can improve your ranking position in search engine if use the right way . In fact, it is only useful if you bookmark relevant and informative content that people were looking for.

Internet marketing: Using article submission as a SEO strategy

Article submission is one of the most effective internet marketing strategy, in fact this search engine optimisation method require a high level of dedication. You need to write quality and useful content so your article gets the editorial approval and your content go live with your links. The content should also be SEO friendly with an effective and reasonable keyword density. When you submitted an article, you have an exclusive page only with your subjects and only with your link. That means that you will get a greater value because it will have all the power from the internal linking of the article directory. All the trick is to write a useful content that attract his targeted audience. And if the article is good enough some webmasters could relay your article with your link on their own websites.

Internet marketing online: Why copywriting is so important?

It is not uncommon to hear about copywriting as a vital element of any internet marketing online strategy. In fact copywriting is a method that many online entrepreneurs are using to promote and describe their products or services in order for the readers to read it and answer to a call in action, like for example reading about a new promotion or a new product.  As well as promoting a product or service, copywriting helps in the improvement of search engines ranking positions.

Internet marketing: How Google finds your website.

The aim of all motivated internet marketing professional is to type their targeted keywords and find your website on the position in Google. To be able to achieve this marvellous result there is a long way to go and one of the first things to do is to apply search engines optimisations best practices on your webpage. In fact, Google is using their spiders to crawl your webpage to find your content and scan it to determine the relevancy of your page regarding to the keyword you have chosen to focus in.  It is important to create content according to Google’s guideline that means around 2-3% density. The point is good content and good internal linking are vital if you want Google to find your website.