Internet marketing online: Why copywriting is so important?

It is not uncommon to hear about copywriting as a vital element of any internet marketing online strategy. In fact copywriting is a method that many online entrepreneurs are using to promote and describe their products or services in order for the readers to read it and answer to a call in action, like for example reading about a new promotion or a new product.  As well as promoting a product or service, copywriting helps in the improvement of search engines ranking positions.