Internet marketing online: Why copywriting is so important?

It is not uncommon to hear about copywriting as a vital element of any internet marketing online strategy. In fact copywriting is a method that many online entrepreneurs are using to promote and describe their products or services in order for the readers to read it and answer to a call in action, like for example reading about a new promotion or a new product.  As well as promoting a product or service, copywriting helps in the improvement of search engines ranking positions.

Internet marketing: How Google finds your website.

The aim of all motivated internet marketing professional is to type their targeted keywords and find your website on the position in Google. To be able to achieve this marvellous result there is a long way to go and one of the first things to do is to apply search engines optimisations best practices on your webpage. In fact, Google is using their spiders to crawl your webpage to find your content and scan it to determine the relevancy of your page regarding to the keyword you have chosen to focus in.  It is important to create content according to Google’s guideline that means around 2-3% density. The point is good content and good internal linking are vital if you want Google to find your website.

The tips for successful video marketing

To effectively communicate a companies' product profile and benefits at a shorter time, web companies use online videos and post them to YouTube. This becomes their key business strategy and difference apart all the other companies. This method is called video marketing.

A well-designed video message holds more power than anything else in the web if written, directed, and shoot properly. Putting up a video on your site does not translate automatically to double conversion rate of new registrants or that you will double up your sales. No. It doesn't work that way. A badly done video will make your site look worse than competitors.

Effective video marketing is not as easy as uploading videos onto your web pages. Video marketing agency who deal with this marketing, need to be tricky and careful while doing so.

Making a video is tedious. It is not just shooting something out of nowhere and pray that it will become a hit. It is a science that requires rigorous training of techniques and methods to make the video work. But why is it the primary choice to make your web page a hit? Simple, web visitors have an attention span of a little more than 10 seconds. Once your visitors type something on the web and search engines present it right onto their faces, the web visitor doesn't spend his/her whole afternoon to read what's written on your web page. He/she politely lends you 10 seconds of her time to scan through your web page, know what you were saying, and interpret its relevance to his/her life. If he/she gets nothing out of it, your visitor becomes non-existent or a mere "visitor". Then your videos marketing fails.

But if you can give her something visually appealing and would capture his/her attention, you communicated to your visitor very very well. If the message went through, he/she might be a potential conversion target.

In the web, your audience will only share you a window of their attention so you need to grab that opportunity to catch their attention. If your web page doesn't give them what they want, they'll surely close your window and will not visit you for all eternity or you may choose to get their attention immediately with a video and thank God for the new customer. This represent that your video marketing is successful. But do not be too goofy or too fooling. Your audience might get the wrong message if you make your video too attention-grabbing. Your web visitor is smart enough to know that they are being played around. The web visitors of today are very smart that they already know what they're looking for. So focusing on grabbing their attention should not be your main concern in putting up a video on your web page.

Besides, nobody surfs the web, clicks on random sites, and pray to God that they may end up on the right web page for their search.And this is where video marketing enters. What you need to do is to grab your web surfer's attention through the message you are trying to say. It is about communicating your message effectively in the least time possible. This will make your video messages more effective than anything else in the whole worldwide web.

Internet marketing: Build a SEO-friendly website

Aiming for a good position in Google is hard work and SEO as internet marketing strategy should be well built in order to achieve the targeted result. A SEO strategy starts while building the website, in fact, it is important to create a SEO-friendly website just to make sure that the search engines can do their “work” crawling and caching the site as easily as possible.  Here are some tips to help you build a successful website.

• The first tip and maybe one of the most obvious is to make Google aware about what you are selling in order for them to display your website to the users.
• The second tip is to target a subject and to stick to it, especially while writing content
• The third tip is to make sure you DON’T build website entirely in Flash, with too many images and with java script because search engines tends to avoid them.
• The fourth tip is to avoid to trick search engines by hiding text only for the purpose of keyword density , it is seen as wrong practice by most search engines.
• The fifth tip is optimising the Meta tags of each page by using your targeted keywords for title and description. 
• The sixth tip and maybe one of the most important is to make sure you are creating interesting and well written content that are user friendly but that gives you power through the keyword density.

There are many ways to build a SEO-friendly website that your business stand from the crowd, transparency and honesty are well seen by Google and as nobody knows the exact truth on how Google is working there maybe some point that you will understand after working on your website using your own experience.

Internet marketing: Ethical SEO= White hat SEO.

Ethical internet marketing is important for a company who advertise their product or services online.  Doing SEO is one of the most affordable solutions but it is important to be 100% respectful to the search engine guidelines.  White hat SEO is the fact of optimising a website using techniques recommended and allowed by search engines.  As opposed to white hat, you have black hat which is an unethical way to trick search engine, in order to obtain better result quickly, these techniques also known as spammdexing make the user experience less interested and irrelevant, so search engines are fighting these practices.  If a website is caught using these techniques it might be penalised and in some case banned for life.  The only way to get good result is by working hard using all white hat SEO techniques to achieve good natural and healthy results.

Marketing online: Copywriting

In the marketing online field and more precisely in SEO, copywriting is one of the most important technique to get to your targets, in fact, search engines just love content and keywords and to achieve good result it is vital to do it in the right way and respectful to the search engines guidelines.  It can take a lot of time to be able to reach a good quality of content with original and helpful content ideas.  The keyword density is one of the key factors for an efficient content. Even if the content needs to be SEO friendly, the reader should not be able to see it and read it as any press release or report.  It is important to write about subjects that matters to the readers, in fact this is the key to success, why would they bother reading you if you add no value and if they can find the same information everywhere. Useful contents are good contents.

Marketing Online: What is on-page and off-page optimisation?

In this marketing online blog we have seen previously that SEO was the process of optimising pages to make easily readable by search engines. In fact there are two types of optimisation, on-page and off-page.
On-pages is all about what you are doing on your site to give you credit in the eyes of the search engine.
- Writing content that is the more relevant to your targeted keywords but respecting the search engines guidelines.
- Creating the design of your website with a focus on your most important keywords
- Creating each page Meta tags including your targeted keywords.
- Using keywords as titles
The off-page optimisation process is all about what you are doing out of your own site, this means building link to improve your popularity and giving credit to your website. There are many ways to get links for free.
- Directory/Article submission
- Forums…
The more these links are relevant to your website the more it will help your website to grow in the search engine position listing. Depending on the competition you have on your targeted keywords, it will take more or less time to see changes. Building a reputation and gain credibility is a long term commitment.