Internet marketing: Ethical SEO= White hat SEO.

Ethical internet marketing is important for a company who advertise their product or services online.  Doing SEO is one of the most affordable solutions but it is important to be 100% respectful to the search engine guidelines.  White hat SEO is the fact of optimising a website using techniques recommended and allowed by search engines.  As opposed to white hat, you have black hat which is an unethical way to trick search engine, in order to obtain better result quickly, these techniques also known as spammdexing make the user experience less interested and irrelevant, so search engines are fighting these practices.  If a website is caught using these techniques it might be penalised and in some case banned for life.  The only way to get good result is by working hard using all white hat SEO techniques to achieve good natural and healthy results.

Marketing online: Copywriting

In the marketing online field and more precisely in SEO, copywriting is one of the most important technique to get to your targets, in fact, search engines just love content and keywords and to achieve good result it is vital to do it in the right way and respectful to the search engines guidelines.  It can take a lot of time to be able to reach a good quality of content with original and helpful content ideas.  The keyword density is one of the key factors for an efficient content. Even if the content needs to be SEO friendly, the reader should not be able to see it and read it as any press release or report.  It is important to write about subjects that matters to the readers, in fact this is the key to success, why would they bother reading you if you add no value and if they can find the same information everywhere. Useful contents are good contents.

Marketing Online: What is on-page and off-page optimisation?

In this marketing online blog we have seen previously that SEO was the process of optimising pages to make easily readable by search engines. In fact there are two types of optimisation, on-page and off-page.
On-pages is all about what you are doing on your site to give you credit in the eyes of the search engine.
- Writing content that is the more relevant to your targeted keywords but respecting the search engines guidelines.
- Creating the design of your website with a focus on your most important keywords
- Creating each page Meta tags including your targeted keywords.
- Using keywords as titles
The off-page optimisation process is all about what you are doing out of your own site, this means building link to improve your popularity and giving credit to your website. There are many ways to get links for free.
- Directory/Article submission
- Forums…
The more these links are relevant to your website the more it will help your website to grow in the search engine position listing. Depending on the competition you have on your targeted keywords, it will take more or less time to see changes. Building a reputation and gain credibility is a long term commitment.

Internet marketing: How to start a business online

Nowadays many people understand the power of internet marketing and try to build their businesses online but there is some steps to follow to have more odds to succeed. The most important thing is to have an innovative idea which make profit and as there is already a lot businesses online it is important to have an innovative approach and an original idea. So the business plan need to be well built. In fact a lot of business on internet fails so every steps are important.  On top of all the technical issues while building a website, you need to meet your demand and this is where marketing online is important and even vital so it starts for your website's domain name and a graphic design to make users comfortable.  Once the website gonna be launched, you have to promote it everywhere it is possible because popularity is a key to success in internet marketing. So it is very important to optimise your website in order to be visible and to get traffic and therefore make sales.

Internet marketing using social media

Nowadays social media websites are well-spread and used by almost everybody and every day.  Indeed, in most traditional media, you receive information that you can comment on but the big change about social media is that you can share your own information using text, pictures or videos and users can comment, share or review this information.  There are multiple types of social media websites such as social bookmarking to share and comment on websites bookmarked by other users (Delicious, Blinklist); social news to vote and comment about news articles; social networking to meet and interact within a friend or professional network which is among the most use and the most famous with for example Facebook and social photo and video sharing to share videos and pictures with all users with the ability to share and comment.  Most of social media websites helps companies to market their product in fact it is a powerful way to interact directly with prospects and clients. The biggest advantage is that most of them are free and easy to use but on the other hand if a business do not act wisely it can be very destructive to a company’s reputation. On top of a brand image or notoriety, social media proves to be very useful to help a website to rank well in search engines and as part of an effective internet marketing online strategy.

What is Email marketing?

Email marketing is part of online marketing techniques to promote a product or a service using email with a call action in order to drive the prospects to the advertiser’s website. It is a direct way to communicate directly with customers or prospects. The main issue for advertisers is to grow a well targeted list of contact that proves to be future customers. Email marketing is used by many companies in the world because you can track exactly to see how the users behave. Everybody is browsing his email everyday so it is a lot of potential readers with customized emails according to the clients behaviour tracked before. The only dark side of email marketing is that most people avoid reading the advertising emails and send them either in the spam folder or in the trash. So it is important that the frequency and the quality of the campaigns are well conceived to avoid being in the 30 spams emails. PPC campaigns can be very useful to be able to get new email address from people who may be interested in the product or service.

What is Pay-Per-Click (PPC) advertising?

Pay-per-click is an advertising program in which competitors bid on given keyword to be displayed in the sponsored link of a page or search engine. Once the ad is displayed the announcer is paying each time that a user click on the ad.  This form of advertising appeared online in 1998. Most PPC campaigns aim to drive customers to landing pages either to subscribe, to sale. The ad writing should entice users to make an action depending on the aim of the campaign. All the matter about PPC is to convert these propect into sales and that what is making this method difficult because advertisers should be tracked constantly to make profit. Many people click on ads without buying which can cost a lot of money without making any sale that is why it is important to be very precise about the keywords targeted.

Search Engine Optimisation: an online marketing technique

Search engine optimisation well known as SEO, the purpose of this technique is to optimise all the technical aspects and web pages of a website to make him reach a top position in the search engines such as Google, Yahoo and MSN for targeted keywords and therefore get visitors. The leading search engine is Google which represent most of the traffic online. This internet marketing technique is not exact science and there is no books that can actually gives you all the rules to succeed, in fact even by doing all the bests practices there is no guarantee for being first. SEO is not advertising but a way for prospect to find a website easily without paying as an opposite to Pay per Click where you just need to pay for your site to be displayed.  In terms of cost is one of the most cost-effective method but one of the most time-consuming activity because achieving top position is one hard thing depending on your competition but you'll still need to maintain that result. So SEO need to be seen as a long term investment to be cost-optimised. The main point of SEO is for a website is to be seen as a reference on a subject by being referred by other websites.

What is online marketing?

Over the time Internet became one of the largest audience for companies to advertise on and more overly to sell their products and services. Marketing online consist in advertising on Internet using different methods depending on the target to be achieved. The main ways to advertise online are affiliation, email marketing, Pay per click advertising and search engine optimisation (SEO). Using one of these methods is almost vital for a business to survive online. In fact, the competition can be very tough depending on the targeted market either for B2B or B2C. Building a reputable brand online is hard work  and the most used search engine in the world Google is powering most of the traffic so one of the first step to understand internet marketing is look at how Google is working.