What is Email marketing?

Email marketing is part of online marketing techniques to promote a product or a service using email with a call action in order to drive the prospects to the advertiser’s website. It is a direct way to communicate directly with customers or prospects. The main issue for advertisers is to grow a well targeted list of contact that proves to be future customers. Email marketing is used by many companies in the world because you can track exactly to see how the users behave. Everybody is browsing his email everyday so it is a lot of potential readers with customized emails according to the clients behaviour tracked before. The only dark side of email marketing is that most people avoid reading the advertising emails and send them either in the spam folder or in the trash. So it is important that the frequency and the quality of the campaigns are well conceived to avoid being in the 30 spams emails. PPC campaigns can be very useful to be able to get new email address from people who may be interested in the product or service.