Internet marketing: Ethical SEO= White hat SEO.

Ethical internet marketing is important for a company who advertise their product or services online.  Doing SEO is one of the most affordable solutions but it is important to be 100% respectful to the search engine guidelines.  White hat SEO is the fact of optimising a website using techniques recommended and allowed by search engines.  As opposed to white hat, you have black hat which is an unethical way to trick search engine, in order to obtain better result quickly, these techniques also known as spammdexing make the user experience less interested and irrelevant, so search engines are fighting these practices.  If a website is caught using these techniques it might be penalised and in some case banned for life.  The only way to get good result is by working hard using all white hat SEO techniques to achieve good natural and healthy results.