Use press releases as a search engine optimisation tactic.

Search engine optimisation relies, as you may know, on popularity and visibility. In fact, to promote a product or a business it is important spread the word by any regular means. Press release is among those that a lot of online marketing professionals don’t use the full potential of this tactic. 

Depending on the sites where you post your press release, you can get a backlink towards your website which is an excellent way to improve your rankings without having to spend a penny and will spread your press release in various other websites to reach the widest audience. In fact, it is working a little bit like article submissions. It needs to be done the right way if you want to be successful, the content submitted in this press release should emphasise on your product and on the know-how you want to bring to your targeted market.  The more useful and truthful you seem the more convincing you will be and the more potential clients will be converted to sales.

The value of social bookmarking

Social bookmarking is seen by many as a must to achieve good results in search engines. One of the reason why people are keen to use bookmarking is that they can share their favorite websites and discover new websites from other users. In terms of online marketing this process is really helpful to get traffic to a website and bring reputation. Depending on the hit counter, it is possible to tell how popular the website is among the users. The more your website is bookmarked the better it seems to be viewed by search engines. 

So as an internet marketing professional, you can definitely use this tools to promote your website and  your product for free. On top of this opportunity, you could get a good reputation regarding search engines and attract new visitors. If you provide useful and quality content, users will keep sharing your website and you will get good ranking in search engines with a good reputation.

New Google algorythm update changes

If you are new to the SEO field you might consider looking at the industry leading news, because Google, the most important source of traffic has pull out a new algorithm on February 23rd that is a major and important change in a way that people who use to scrap content or post useless low quality content are on Google's target.

Well, we already knew that Google likes fresh, unique and useful content to index but some people was trying to trick using free content and making kind of a soup that looks like fresh content and it was working. But now, with this new update, Google clearly shows that they only want that now so if you want to get good search engine ranking positions, you will need to focus on the quality of your content.

This new changes will be very important because now Google make sure that even a little blogger like me get some traffic if he provides good quality content.

So now the main lesson to remember from that is : HARD WORK IS PAYING SO WRITE GOOD QUALITY CONTENT AND MORE THAN EVER YOU 'LL GET REWARDED.

Use Social bookmarking as a technique

Most online marketing companies or professionals are now using social bookmarking as a technique to spread awareness of the business website, blogs, or articles to get more visitors by sharing your information thru that media. For a SEO purpose social bookmarking is valuable link building technique which can improve your ranking position in search engine if use the right way . In fact, it is only useful if you bookmark relevant and informative content that people were looking for.

Internet marketing: Using article submission as a SEO strategy

Article submission is one of the most effective internet marketing strategy, in fact this search engine optimisation method require a high level of dedication. You need to write quality and useful content so your article gets the editorial approval and your content go live with your links. The content should also be SEO friendly with an effective and reasonable keyword density. When you submitted an article, you have an exclusive page only with your subjects and only with your link. That means that you will get a greater value because it will have all the power from the internal linking of the article directory. All the trick is to write a useful content that attract his targeted audience. And if the article is good enough some webmasters could relay your article with your link on their own websites.

Internet marketing online: Why copywriting is so important?

It is not uncommon to hear about copywriting as a vital element of any internet marketing online strategy. In fact copywriting is a method that many online entrepreneurs are using to promote and describe their products or services in order for the readers to read it and answer to a call in action, like for example reading about a new promotion or a new product.  As well as promoting a product or service, copywriting helps in the improvement of search engines ranking positions.

Internet marketing: How Google finds your website.

The aim of all motivated internet marketing professional is to type their targeted keywords and find your website on the position in Google. To be able to achieve this marvellous result there is a long way to go and one of the first things to do is to apply search engines optimisations best practices on your webpage. In fact, Google is using their spiders to crawl your webpage to find your content and scan it to determine the relevancy of your page regarding to the keyword you have chosen to focus in.  It is important to create content according to Google’s guideline that means around 2-3% density. The point is good content and good internal linking are vital if you want Google to find your website.

The tips for successful video marketing

To effectively communicate a companies' product profile and benefits at a shorter time, web companies use online videos and post them to YouTube. This becomes their key business strategy and difference apart all the other companies. This method is called video marketing.

A well-designed video message holds more power than anything else in the web if written, directed, and shoot properly. Putting up a video on your site does not translate automatically to double conversion rate of new registrants or that you will double up your sales. No. It doesn't work that way. A badly done video will make your site look worse than competitors.

Effective video marketing is not as easy as uploading videos onto your web pages. Video marketing agency who deal with this marketing, need to be tricky and careful while doing so.

Making a video is tedious. It is not just shooting something out of nowhere and pray that it will become a hit. It is a science that requires rigorous training of techniques and methods to make the video work. But why is it the primary choice to make your web page a hit? Simple, web visitors have an attention span of a little more than 10 seconds. Once your visitors type something on the web and search engines present it right onto their faces, the web visitor doesn't spend his/her whole afternoon to read what's written on your web page. He/she politely lends you 10 seconds of her time to scan through your web page, know what you were saying, and interpret its relevance to his/her life. If he/she gets nothing out of it, your visitor becomes non-existent or a mere "visitor". Then your videos marketing fails.

But if you can give her something visually appealing and would capture his/her attention, you communicated to your visitor very very well. If the message went through, he/she might be a potential conversion target.

In the web, your audience will only share you a window of their attention so you need to grab that opportunity to catch their attention. If your web page doesn't give them what they want, they'll surely close your window and will not visit you for all eternity or you may choose to get their attention immediately with a video and thank God for the new customer. This represent that your video marketing is successful. But do not be too goofy or too fooling. Your audience might get the wrong message if you make your video too attention-grabbing. Your web visitor is smart enough to know that they are being played around. The web visitors of today are very smart that they already know what they're looking for. So focusing on grabbing their attention should not be your main concern in putting up a video on your web page.

Besides, nobody surfs the web, clicks on random sites, and pray to God that they may end up on the right web page for their search.And this is where video marketing enters. What you need to do is to grab your web surfer's attention through the message you are trying to say. It is about communicating your message effectively in the least time possible. This will make your video messages more effective than anything else in the whole worldwide web.

Internet marketing: Build a SEO-friendly website

Aiming for a good position in Google is hard work and SEO as internet marketing strategy should be well built in order to achieve the targeted result. A SEO strategy starts while building the website, in fact, it is important to create a SEO-friendly website just to make sure that the search engines can do their “work” crawling and caching the site as easily as possible.  Here are some tips to help you build a successful website.

• The first tip and maybe one of the most obvious is to make Google aware about what you are selling in order for them to display your website to the users.
• The second tip is to target a subject and to stick to it, especially while writing content
• The third tip is to make sure you DON’T build website entirely in Flash, with too many images and with java script because search engines tends to avoid them.
• The fourth tip is to avoid to trick search engines by hiding text only for the purpose of keyword density , it is seen as wrong practice by most search engines.
• The fifth tip is optimising the Meta tags of each page by using your targeted keywords for title and description. 
• The sixth tip and maybe one of the most important is to make sure you are creating interesting and well written content that are user friendly but that gives you power through the keyword density.

There are many ways to build a SEO-friendly website that your business stand from the crowd, transparency and honesty are well seen by Google and as nobody knows the exact truth on how Google is working there maybe some point that you will understand after working on your website using your own experience.

Internet marketing: Ethical SEO= White hat SEO.

Ethical internet marketing is important for a company who advertise their product or services online.  Doing SEO is one of the most affordable solutions but it is important to be 100% respectful to the search engine guidelines.  White hat SEO is the fact of optimising a website using techniques recommended and allowed by search engines.  As opposed to white hat, you have black hat which is an unethical way to trick search engine, in order to obtain better result quickly, these techniques also known as spammdexing make the user experience less interested and irrelevant, so search engines are fighting these practices.  If a website is caught using these techniques it might be penalised and in some case banned for life.  The only way to get good result is by working hard using all white hat SEO techniques to achieve good natural and healthy results.

Marketing online: Copywriting

In the marketing online field and more precisely in SEO, copywriting is one of the most important technique to get to your targets, in fact, search engines just love content and keywords and to achieve good result it is vital to do it in the right way and respectful to the search engines guidelines.  It can take a lot of time to be able to reach a good quality of content with original and helpful content ideas.  The keyword density is one of the key factors for an efficient content. Even if the content needs to be SEO friendly, the reader should not be able to see it and read it as any press release or report.  It is important to write about subjects that matters to the readers, in fact this is the key to success, why would they bother reading you if you add no value and if they can find the same information everywhere. Useful contents are good contents.

Marketing Online: What is on-page and off-page optimisation?

In this marketing online blog we have seen previously that SEO was the process of optimising pages to make easily readable by search engines. In fact there are two types of optimisation, on-page and off-page.
On-pages is all about what you are doing on your site to give you credit in the eyes of the search engine.
- Writing content that is the more relevant to your targeted keywords but respecting the search engines guidelines.
- Creating the design of your website with a focus on your most important keywords
- Creating each page Meta tags including your targeted keywords.
- Using keywords as titles
The off-page optimisation process is all about what you are doing out of your own site, this means building link to improve your popularity and giving credit to your website. There are many ways to get links for free.
- Directory/Article submission
- Forums…
The more these links are relevant to your website the more it will help your website to grow in the search engine position listing. Depending on the competition you have on your targeted keywords, it will take more or less time to see changes. Building a reputation and gain credibility is a long term commitment.

Internet marketing: How to start a business online

Nowadays many people understand the power of internet marketing and try to build their businesses online but there is some steps to follow to have more odds to succeed. The most important thing is to have an innovative idea which make profit and as there is already a lot businesses online it is important to have an innovative approach and an original idea. So the business plan need to be well built. In fact a lot of business on internet fails so every steps are important.  On top of all the technical issues while building a website, you need to meet your demand and this is where marketing online is important and even vital so it starts for your website's domain name and a graphic design to make users comfortable.  Once the website gonna be launched, you have to promote it everywhere it is possible because popularity is a key to success in internet marketing. So it is very important to optimise your website in order to be visible and to get traffic and therefore make sales.

Internet marketing using social media

Nowadays social media websites are well-spread and used by almost everybody and every day.  Indeed, in most traditional media, you receive information that you can comment on but the big change about social media is that you can share your own information using text, pictures or videos and users can comment, share or review this information.  There are multiple types of social media websites such as social bookmarking to share and comment on websites bookmarked by other users (Delicious, Blinklist); social news to vote and comment about news articles; social networking to meet and interact within a friend or professional network which is among the most use and the most famous with for example Facebook and social photo and video sharing to share videos and pictures with all users with the ability to share and comment.  Most of social media websites helps companies to market their product in fact it is a powerful way to interact directly with prospects and clients. The biggest advantage is that most of them are free and easy to use but on the other hand if a business do not act wisely it can be very destructive to a company’s reputation. On top of a brand image or notoriety, social media proves to be very useful to help a website to rank well in search engines and as part of an effective internet marketing online strategy.

What is Email marketing?

Email marketing is part of online marketing techniques to promote a product or a service using email with a call action in order to drive the prospects to the advertiser’s website. It is a direct way to communicate directly with customers or prospects. The main issue for advertisers is to grow a well targeted list of contact that proves to be future customers. Email marketing is used by many companies in the world because you can track exactly to see how the users behave. Everybody is browsing his email everyday so it is a lot of potential readers with customized emails according to the clients behaviour tracked before. The only dark side of email marketing is that most people avoid reading the advertising emails and send them either in the spam folder or in the trash. So it is important that the frequency and the quality of the campaigns are well conceived to avoid being in the 30 spams emails. PPC campaigns can be very useful to be able to get new email address from people who may be interested in the product or service.

What is Pay-Per-Click (PPC) advertising?

Pay-per-click is an advertising program in which competitors bid on given keyword to be displayed in the sponsored link of a page or search engine. Once the ad is displayed the announcer is paying each time that a user click on the ad.  This form of advertising appeared online in 1998. Most PPC campaigns aim to drive customers to landing pages either to subscribe, to sale. The ad writing should entice users to make an action depending on the aim of the campaign. All the matter about PPC is to convert these propect into sales and that what is making this method difficult because advertisers should be tracked constantly to make profit. Many people click on ads without buying which can cost a lot of money without making any sale that is why it is important to be very precise about the keywords targeted.

Search Engine Optimisation: an online marketing technique

Search engine optimisation well known as SEO, the purpose of this technique is to optimise all the technical aspects and web pages of a website to make him reach a top position in the search engines such as Google, Yahoo and MSN for targeted keywords and therefore get visitors. The leading search engine is Google which represent most of the traffic online. This internet marketing technique is not exact science and there is no books that can actually gives you all the rules to succeed, in fact even by doing all the bests practices there is no guarantee for being first. SEO is not advertising but a way for prospect to find a website easily without paying as an opposite to Pay per Click where you just need to pay for your site to be displayed.  In terms of cost is one of the most cost-effective method but one of the most time-consuming activity because achieving top position is one hard thing depending on your competition but you'll still need to maintain that result. So SEO need to be seen as a long term investment to be cost-optimised. The main point of SEO is for a website is to be seen as a reference on a subject by being referred by other websites.

What is online marketing?

Over the time Internet became one of the largest audience for companies to advertise on and more overly to sell their products and services. Marketing online consist in advertising on Internet using different methods depending on the target to be achieved. The main ways to advertise online are affiliation, email marketing, Pay per click advertising and search engine optimisation (SEO). Using one of these methods is almost vital for a business to survive online. In fact, the competition can be very tough depending on the targeted market either for B2B or B2C. Building a reputable brand online is hard work  and the most used search engine in the world Google is powering most of the traffic so one of the first step to understand internet marketing is look at how Google is working.