What is online marketing?

Over the time Internet became one of the largest audience for companies to advertise on and more overly to sell their products and services. Marketing online consist in advertising on Internet using different methods depending on the target to be achieved. The main ways to advertise online are affiliation, email marketing, Pay per click advertising and search engine optimisation (SEO). Using one of these methods is almost vital for a business to survive online. In fact, the competition can be very tough depending on the targeted market either for B2B or B2C. Building a reputable brand online is hard work  and the most used search engine in the world Google is powering most of the traffic so one of the first step to understand internet marketing is look at how Google is working.